NBB Basketball
NATURAL BORN BALLER™ (NBB) is pure '90s hoop DNA, forged in raw blacktop culture and built for the relentless competitors who dominate every court from the asphalt to the hardwood.
Conceived in 1996 by designer/entrepreneur Curtis Medlen—innovator behind patented game-changers like the HOOP SAQ® (the World's First Basketball Bag)—this collection brings unfiltered, heavyweight streetball attitude back to the game. Every piece features heavy comic-ink illustrations, aggressive claw-grip graphics, and premium heavyweight cuts built to last.
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Original '96 Vault Heritage: Rooted in the golden era of basketball culture and street-level swagger.
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Heavyweight Standard: Durable, structured cuts and high-density Direct-to-Garment prints designed to hold shape on and off the court.
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No Gimmicks: Built for athletes who let their work ethic and game do the talking.
Any surface, any time. Come correct or don't come at all. No excuses!